7+ TikTok Video Marketing Hacks To Know in 2022

The rise of TikTok from 2018 to 2021 seems to be massive as the number of users has been increased from 133 million to 1 billion. Astonishing isn’t it? Originally it was launched as a short video, but it is more than enough to grab users’ attention in a very short span. People do consider it as a big cheese as the results in them are simply awesome.

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Here, we are about to discuss some of the video marketing hacks, which are really helpful for 2022. 

Let’s dive in without further delay!

#1 Content Creators Will Emerge With New Graphic Overlays

At the very beginning TikTok has been a music-baked platform but today it’s doubling up with its new features and music for creators. Whatever the effects may be, creators use them wisely bringing more interactivity, visualizations, animations, and more. 

The effect “Music Visualizer ” is now available to the whole world, where it runs real-time beat tracks to animate the retro green landscape. When the effect was added to the creative effects of TikTok, it got an exposure of about 28,000 videos(people used and framed a video). 

#2 Brands Start Paying For Sponsored Content

Branded content is a simple subject that is subject to all kinds of branded content policies. In simple words, branded content is used for promoting goods and services where you receive some value from a third party. In order to get more exposure in this wide network, TikTok followers and like boost can help you serve a purpose for the brand’s visibility. Some examples of branded content on TikTok are podcasts, films, articles, and YouTube. 

#3 Non-Profits Use TikTok As Fundraising Tool

Yes, TikTok can also be a tool for fundraising and the main reason behind it is to encourage donations. Here, it enables users to display the non-profits on their profile and users can add a link to the organization they love to support. In the year April 2020, TikTok announced the donation stickers feature, which can be implemented to live streams and videos. 

#4 Advertising Will Be On Top Notch

Marketing can be easily achieved through the advertising model on TikTok. Especially when it comes to women, it is a natural fit. When you look at the advertising stats of TikTok in the year 2021, it itself will give you an idea to target based on gender and location. 

#5 Live Streaming As A Dime A Dozen

TikTok has added new live-stream features, which include new live guests and Q&A panels. First of all, scheduled events can be the best part of live-streaming as it might give a hint to people that you are about to go live on the specified date or time. 

#6 Fame Of Influencers Increases

With the evoking of the new year, TikTok mentions some new trends that would help the role of influencer marketing. Let’s discuss the new marketing trends and they are as follows:

  • Social live commerce
  • Long-term partnerships
  • Brands measure the audience overlap. 

#7 Business Head Up For Product Promotion

TikTok has a major difference compared to other social media networks like Facebook and Instagram. However, TikTok for business is also an easy term used nowadays, but before doing it all you must get switched to a TikTok business account. Before getting started you must build a TikTok strategy so you could get to know all the loopholes on TikTok. 

#8 Everyone Will Start Caring TikTok 

TikTok simply covers people with its music and the powerful TikTok algorithm. Most people pick TikTok as the best option for advertising and marketing because it reaches people in a short period of time. As all know it has a huge music library and a lot of effects, filters and movie clips, and even educational content. There is no excuse that people are going to choose TikTok for their every single purpose in 2022. 

The Bottom-Line

The rise of this TikTok platform is highly powerful and now it is one of the apps that rank on android and IOS. A reason for this may be that people look for ways to share their real-life experiences with others. TikTok is solely a video marketing application and people will never miss the opportunity to be a part of this application by 2022.

Author Bio

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.

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