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With Google digital skills for Africa, you can learn the fundamentals of digital marketing, and grow your business or career.This is a free course sponsored by Google.
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Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
Read Also: How to Get High Paying Clients Without Ads | Download FREE Course
Course Details
Title: Fundamentals of digital marketing
Facilitator: Google
Modules: 26
Hours: 40
Level: Beginner
Price: Free
What you will learn
Analytics and data insights: In this introduction to Analytics, we’ll show you how to collect and analyse user data and turn it into actionable insights.
Business strategy: Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.
Content marketing: Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.
Read Also: 3 Tricks To Make Huge Sales on Twitter Without Running Ads
Display advertising: Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.
E-commerce: All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.
Email marketing: Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.
Local marketing: Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.
Mobile: Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.
SEM: In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
Read Also: Top 5 free courses on digital marketing online
SEO: Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
Social media: Find out how to identify the right social network sites, create great content users will love and measure your success.
Video: Discover how to integrate video into an online strategy, create video ads on a budget and make sure they’re seen by the right people.
Web optimisation: Identify the right digital channels that will help you achieve your business goals and create better online user experiences.
Read Also: Why huge Social Media followings may not sell your products, services
How to Register
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Support & Insights
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