Free Online Course on the Secret Power of Brand Management

Understand the role of brands and brand management in the modern world, and start developing your career in the sector.

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SUMMARY
👨‍💼 Sponsor: UEA (University of East Anglia)
📚 Field: Brand Management
🌐 Host: Future Learn
🎓 Mode: Online
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About The Course

Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.

The University of East Anglia has teamed up with influential brand consultancy Wolff Olins to bring you this course, led by renowned consultant Robert Jones.

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SEE ALSO: University of London Free Online Course on Brand Management

You’ll learn from practitioners at companies like Virgin and Google. You’ll get a rich mixture of theory and practical tools as well as insights and methods from the converging worlds of technology, design and brand.

Who is the course for?

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.

Note: See other free online courses here.

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