Fundamentals of Social Media Advertising Free Online Course

Fundamentals of Social Media Advertising Free Online Course
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SUMMARY
๐Ÿ‘จโ€๐Ÿ’ผ Sponsor: Facebook Blueprint
๐Ÿ“š Field: Social Media Advertising
๐ŸŒ Host:ย Coursera
๐ŸŽ“ Mode: Online
๐ŸŽ“ For more: Subscribe to Courses

About this Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. Youโ€™ll also create your first social media ad.

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By the end of this course you will be able to:

  • Determine why and when to invest in paid advertising on social media
  • Understand the anatomy of a social media ad and how they differ from organic posts
  • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
  • Craft compelling and effective visuals and copy for social media ads
  • Learn how to collaborate effectively with others through creative briefs
  • Build foundational understanding for data, data-based advertising and privacy protection
  • Build an ad directly from your Facebook Business Page and your Instagram Business Account
  • Use Instagram Stories Ads effectively to connect with customers
  • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners donโ€™t need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.
SEE ALSO: Facebook Social Media Marketing Professional Certificate

What You Will Learn

  • How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
  • How to craft compelling and effective visuals and copy for social media ads
  • Build an ad directly from your Facebook business page and your Instagram business account
  • Write a creative brief and create a social media ad

Note:ย See other free online courses here.

VALENTINE PROMO: Push your business to the face of over 8,000 people from as little as #800.

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DISCLAIMER: Do not pay or release sensitive financial details to any organizer/recruiter unless futher verified from your end.
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Silas Bamigbola

About the Author: Silas Bamigbola

Certified Computer Engineer & Author, 'Lost Boys'. I believe in the influence of right information. Join me on Twitter.

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