Marketing Manager at Snapnet

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Website Snapnet

Job Summary

At Snapnet Limited, marketing is about understanding organisations— and building awareness about how our products/services can solve their problems. We’re looking for an experienced and versatile marketing manager.

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  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Our ideal candidate should have experience developing and executing marketing campaigns. He/she will be comfortable with the day-to-day marketing activities, as well as a long-term strategy, thriving with tight deadlines and changing needs. If you are a person who loves the rewarding challenge of building a brand, we want to hear from you.

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Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
  • Daily and Monthly Responsibilities
  • Working in partnership with OEM’s, develop creative briefs and guide creative direction to meet objectives for all campaigns including print, digital, and video assets
  • Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with leaders about marketing programs, strategies, and budgets.

Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with an eye for creativity
  • Experience with marketing Automation, Design and CRM tools
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Preferred Qualifications

  • Master’s degree a plus
  • Proficiency with online marketing and social media strategy
  • Proven experience designing interactive applications and networking platforms

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About the Author: Othuke Veno

Metallurgical & Material Engineer, Content Creator, Federal University of Technology Akure. Join me on Twitter.