Social Media Manager at Konga Nigeria

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Website Konga Nigeria

Konga.com is Nigeria’s largest online mall. We launched in July 2012 and our mission is to become the engine of commerce and trade in Africa.

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We serve a retail customer base that continues to grow exponentially, offering products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, healthcare, Baby Products, personal care and much more.

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Social Media Manager

Job Specifications:

  • Full Time
  • Required Qualifications: BA/BSC/HND – MBA/MSC/MA
  • Location: Lagos | Nigeria.
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Job Description:

  • We are looking for a passionate Social Media Manager. The successful candidate will develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video, written and audio/podcast). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

Job Responsibilities

  • Deliberate planning, strategy and goal setting
  • Development of brand awareness and online reputation
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Create a regular publishing schedule and promote content through social advertising.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Oversee design (i.e. Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.
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Qualifications and Requirements:

  • BS / MS degree in Marketing or a related field.
  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
  • Web Analytics & Reporting
  • ROI Analysis
  • Copywriting.