“Content is anything that communicates a message to your audience.” Ian Lurie
Who is this webinar for?
Don’t understand exactly what content marketing actually is and want to know how to use it to generate customer conversions?… Then this webinar is perfect for you! We’ve designed this training as a beginner’s guide to content marketing for small businesses.
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Overview:
Getting to grips with content will help you to market your business and gain new customers!
Content marketing is a strategic marketing approach to help you connect with customers and grow your business. This webinar helps you gain an understanding of the subject, as well as exploring target markets and the types of content that you could use to market your business to your audiences.
What you will learn:
Advantages of content marketing
- What is content marketing?
- Advantages of content marketing – understanding the benefits to your business
Target markets and your brand
- Who are you talking to? Discovering your target market
- What is your brand message and tone of voice?
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Support & Insights
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Content marketing platforms
- Types of content
- Platforms for presenting your content
- Developing your content
- Content Planning