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| SUMMARY |
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| 👨💼 Sponsor: State University of New Jersey |
| 📚 Field: Marketing Strategy |
| 🌐 Host: Coursera |
| 🎓 Mode: Online |
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About this Course
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.
This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy.
| SEE ALSO: Free Online Course Understanding Modern Business and Organisations |
The purpose of your final project is to give you a concrete artefact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers.
Note: See other free online courses here.
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