Free Online Course Influencer Marketing Strategy

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SUMMARY
👨‍💼 Sponsor: State University of New Jersey
📚 Field: Marketing Strategy
🌐 Host: Coursera
🎓 Mode: Online
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About this Course

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.

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This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy.

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The purpose of your final project is to give you a concrete artefact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers.

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About the Author: Silas Bamigbola

Certified Computer Engineer & Author, 'Lost Boys'. I believe in the influence of right information. Join me on Twitter.

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